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Where Will Promotional Products Be In The Future?

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The world as we know it has changed so much in the past two months. Everything we took for granted it gone. So of it will never come back again. What was totally normal in the past is not normal any more and vice versa. It seems that everything we used to do has somehow changed. It leaves me wondering if things will every be the same again. The same can be said about the economic system our businesses find themselves in. This Wuhan corona virus, which originated China and then spread around the world, seems to also have changed the way we do business. So many businesses have been effected and the question is whether they will ever be able to trade as they once did.

When Corona Virus Is Defeated

Fortunately the government, businesses and the general population are eager to return to normal. What we lost may not have been perfect but it was better than what we have now. Surely there are lessons that can be learned and new habit that can be retained, like cleanliness, but generally we yearn for the freedom we once had and we will have it again. The government has already started to ease restriction all around the country. NSW seems to be coming out first and the rest are following behind. There are cures and vaccines that are being worked on all over the world are giving us hope. The population should also start developing herd immunity to this Wuhan virus. All of these things put together give us reason to be positive.

So the question is where will promotional products be in the future? How will it effect the industry and will there be the role for promotional products and customer merchandise? I think the answer to that is both complex and simple at the same time. In the short term there may be delays in having a situation that resembles what we left behind. If you think of the concerts, the exhibitions and conferences that have been cancelled of delay. Even the Olympics was put on hold due to the Wuhan corona virus. The slow down in the retail sector, segment of the economy that is accustomed to have POS promotions and other giveaways also doesn’t help. All of these sectors will impact to the state of the promotional products industry in the short term. There are still products in high demand like hand sanitiser, but alone can not make up for lost demand for promotional products.

So when the question is asked where will promotional products be in the future the answer is simple. They will still be with us as they are as needed now as ever.

Where Will Promotional Products Be In The Future?

Where Will Promotional Products Be In The Future

Reasons Promotional Products Can Be Effective for Online Business

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The internet is a terrific place for accessibility and convenience, but not too great to get lasting interest. There is simply quite much of everything — lots of websites, lots of blog posts, and abundance of social networking activity. All that ends up being an obscure blur rushing past your eyes. And although this is troublesome for anybody who wants to get attention on their content, it is an important challenge for e-commerce merchants scrapping for supremacy in a super-competitive marketplace. Promotional products can change this.

When you lead an e-commerce business, an alternative that you ought to highly give consideration to is giving out promotional products, considering such branded items can be really powerful at bringing in significant traffic. Let’s try looking in greater detail at why promotional products are very convenient for online shops

You can use them to build positive associations

Promotional products are ideal for developing excellent brand associations when you use them cleverly, and the choices are growing all the time.

Show pride in your brand

Although e-commerce retailers are not normally so enthusiastic about showing up at trade events, they do own expanded online content specifications. If you want people to be dedicated to your brand, you are advised to be visible and personable through team photographs as well as social networking activity — plus through branded clothing, you can showcase very plainly that you rely on your business as well as feel pride with its quality. This may help convince people that you are worth their attention.

They’re physical reminders in a digital world

One thing that is not duplicated online (even to some extent) is the stubbornness and tangibility of physical giveaways. The screens in your electronic gadgets are slate that you can wash clean at any time, so as soon as you lose fascination with something, it vanishes forever–but not with promotional products. They have shaped, and weight and they linger.

Pleasantly surprise customers

giving small free gifts into delivery bundles is an excellent option to excite customers without incurring a great deal of cost, and if you branding those free gifts, you get the extra company promotion. Once a client opens their package to get a signed team photograph or a keyring in brand colours, they will link your branding to the thrill of opening up a new package and make them wonder somewhat about on exactly what they may get.

When distributing promotional merchandise to people, either through selling them on the internet or giving them as complimentary gifts in distributions or at exhibitions, you can give attention to functional items such as pens, clothes, or notepads. Also if people do not initially care a lot for your brand, having your logo there anytime they use one of your items will continuously remind them of your advantages.

They’re surprisingly easy to provide

Amongst the biggest reasons why businesses are unwilling to make use of promotional items is that they are discouraged by the complexity and costs of purchasing and using them. However, the digital world has made so many things easier, and this is clearly one of them. As such, it is actually not absolutely all that complex or costly to get yourself into the branded merchandise industry today. In a time of constant digital promotion, going back to the old-fashioned way of centring on physical giveaways is such a fresh idea. Consider working promotional products into your marketing strategy and you will be much more than happy with the results

Looking for great promotional products supplier whose quality you can certainly rely on? Look no further than Ezy Promos to provide you with premium quality of promotional products for your company.

Promotional Products

Preparation Steps in Providing Promotional Mugs for Your Customers

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Promotional mugs are among the most well known promotional products out there.  People can have more than one mug, but they will never refrain from making use of another free mug with your logo on it. They can be useful as pen stands or stationary stands, and mugs as well.  They are undoubtedly flexible in their utility, and the best element about promotional mugs is that people will keep them for the longest time.

Understanding exactly how promotional mugs are made can assist you to select the ones that are most appropriate to your marketing spending plan, as well as your all-around branding approach. Keep on reading to find out how promotional mugs are made to inspire you to produce great promotional product purchasing choices.

 

Step #1  Understand Your Customers Needs

The strategy of giving a promotional mug is not just about giving them away. It is to fulfil a necessity, with meaningful purposes and in a way that can be memorable, so that your customers think of you. That is why, when manufacturing mugs, the most crucial step is to know who your customers are, as well as how the mugs you are thinking to make can help satisfy their needs. This may sound very basic and easy. However, it is one step that must be completed. Your customers may offer you insights on the kind of colours they fancy, the cup design they would like to keep, what they use it for, and when they will use it. You will also learn other elements of your customers’ specifications and preferences through this research stage.

 

Step #2: Design The Perfect Mug

Now that you have got an understanding of your customer’s preferences and tastes, it is time to produce a design that you can model. A promotional product supplier usually works with skilled designers to form appealing and distinct designs of mugs your valued customers would love. A variety of design software can be utilized in the promotional merchandise design area.

 

Step #3: Prototype Your Design

If you got a design in mind, it is very easy to generate a model of your promotional mug. These days it is also feasible to take your design to a 3-d printing shop and get your model printed, which usually will not take too long.  Designs are able to be prototyped with a range of choices. Such as using a manufacturer or contractor to generate a  prototype. When you have a prototype, you have given your promotional mug form and shape that you can see and feel for real. Show your prototype with your valued customers to get their feedback and see what they think. You may get some ideas about how to better the mug, and know if they like it prior to producing top-quality mugs.

 

After all the steps above, then ship your promotional mugs. This means that you are certain to get them transported from your best choice of supplier to yourself for distribution to your prospective customers and leads Now the important stage here is to take great care of your mugs when they are being shipped. At the end of the day, you have to remember that promotional mugs are fragile products that can be quite breakable. Hence transport precautions are a complete must

 

Although the above process is only one of the ways of producing promotional mugs, you can choose an approach that suits you best, which depends on whatever your goal is. Reach out to Ezy Promos to explore how we can help with all your promotional product needs. For our full range of promotional mugs check out our website Ezy Mugs.

Promotional Mugs

Benefits of Promotional Products

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Promotional products are low-cost goods that can make your potential customers and clients enthusiastic about your brand.  Branded items such as mugs as well as pens have functions in workplaces whilst reaping benefits for numerous areas of businesses to offer long-lasting and excellent brand impression. The objective of promotional free gifts are to entice and attract to valued customers and people are happy with a free product and consumers really value-helpful products that improve value to their lives. Below are several benefits of promotional products as well as promotional merchandise.

Promotional gifts can invoke a sense of brand loyalty

Amongst the most crucial elements of a prosperous business is to make certain ideal engagement with new customers. What better method to engage with a possible customer compared to a free gift? It has been proven in research that giving something special to your customer enhances the chances of your customer picking you over your competitors by invoking a sense of brand loyalty.  An\ obvious benefit of a promotional gift is that it develops some kind of loyalty sense long after the conversation ends. Giving a gift to your prospective client is a great approach to start out a discussion that may lead to contact and eventually a sale.

Having a good relationship with your customers pays in the long run

Developing intense meaningful connections with your valued customers is a characteristic that will make sure your company may benefit in the long run. Customers acknowledge that if companies attempt and develop meaningful relationships with their customers they are very likely to suggest their family and friends to that particular brand, this can be extremely beneficial for your company in the future.

Making strong relationships can be accomplished with repeated giveaway competitions on social media marketing such as branded products or passes to events. This is ideal for customers who triumph in the competitions but also it begins to establish engagement with the client base. This while maximising the engagement of your network. Your networking can be numerous different people from vendors and partners, business acquaintances as well as professionals, prospective and current customers right to family and friends.

Reward your customers and build relationships with your clients by using promotional merchandise

Giving out branded gifts can establish the steps in place to create relations with a pre-existing customer. Giving a promotional product indicates that you are an exceptional and appealing brand which advantages your brand identity. Consumers get excited about a brand once their emotions are induced. This is an emotional reaction can be utilised in a range of different advertising platforms such as branded items which is an incredible option to reward a customer. Whether a brand is bold or innovative, giveaways will generate a fan base with intense levels of engagement.

Showing commitment to existing customers leads to strong customer retention

Showing dedication to current valued customers can have powerful business outcomes.  Giving existing customers with personalised, real products is a very efficient way to maintain their interests in your brand. The primary benefit to these results is that you can concentrate on current customers which can significantly increase your return on the investment.

Reap all the benefits of promotional products by contacting premium supplier like Ezy Promos to fulfil all your promotional items needs! Browse through our website to see a wide selection of products to choose from. Alternatively you can visit our website Brand Republic for more information about the benefits of promotional products.

Benefits of Promotional Products

Benefits of Promotional Products

Delicious Chocolates For You Next Promotion

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When you send a promotional gift to a customer you want them to remember you. I mean surely you are sending a gift to show appreciation of the business that they send you but also you are sending it because you want them to think of you when they next require your services or products. Chocolates are a good start.

There are thousands of promotional products out there and they all serve their purpose. Whether it is a promotional pen or lanyards your customer will have something that they need and that can be branded with your logo. As great as these and other promotional gifts may be there is one gift that you can be sure your customer will undoubtably love.

Promotional Chocolate

Chocolates! Custom chocolates and promotional chocolates are one of the most popular corporate gifts out there. They are inexpensive, loved by almost everyone and most of all they are delicious. Customer branded chocolates are not just something you should find on your hotel pillow, although it is great when you do. Custom promotional chocolates are something that every marketing department in the world should be giving their customers on a regular basis. Who out there has not welcomed being given a chocolate as a gift. Promotional chocolates are usually small so they are quick to eat and because of their size they don’t carry the guilt associated with eating a larger sweet.

Chocolate tastes good and cam be good for you (in moderation)

The other thing about chocolate is that in small doses they are actually good for you. So not only do they give you a good feeling when you have one, which is scientifically proven to assist with mental health, they can also benefit your physical well-being. Although the benefit vary depending on whether you eat dark or milk chocolate the truth is that chocolate does actually contain some essential minerals.

In a 100g of milk chocolate you will find, amongst other things, significant quantities of Riboflavin, Vitamin B12, calcium, iron, magnesium, manganese and phosphorus. So while it is never a good idea to eat too much of any energy rich food a bit of chocolate can be good for you. And if you eat dark chocolate than the effects are multiplied whilst being less energy rich than milk chocolate.

So you see the next time you are thinking of giving your customers a thoughtful promotional gift give customer chocolates a go. Your customers will love you and you actually might be doing them some good.

Chocolates

 

Personal Care Items Great For Promotional Products

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When thinking about promotional products for your next marketing campaign it is worth while thinking outside the square. Whilst there are the obvious products such as pens and promotional USBs both of which are great products, it also pays to look at other great products. A really excellent category or products from which to chose for your next marketing campaign is personal care promotional products. Although it sounds a bit clinical they are in fact really useful products. Personal care products include such things as:

  • Compact Mirrors
  • Hair Brushes
  • Hand Sanitisers
  • Heat Packs
  • Lip Gloss
  • Massagers
  • Nail Filers
  • Sun Screen
  • Pill Boxes
  • Wet Picks

Now any one of the above products would make a great promotional gift. They are practical, they are inexpensive and they enhance the recipients life.

A couple of the more popular of these are promotional hand sanitisers and promotional sunscreen. Both of these products are great as they perform very important functions for every person. Both these products are the kind of items that you would find in most peoples hand bag or carry bag. The hand sanitisers are important in an increasing germaphobic world where we strive to protect ourselves from unsanitary conditions in the office, home and other places. The sunscreen is great a it offers protection from the sun. This is especially important in a country such as Australia where the sunshines bright and the ozone layer is thin.

When you are looking out running a promo it helps to think outside the box. At Brand Republic we can help you do that!

Personal Care

Even the Produce Section Now Features Star Wars-Branded Items

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Why Branded Merchandise is so Important These days

It’s impossible not to know when the next Star Wars movie is being released. In order to build anticipation, Disney makes sure to put their iconic Star Wars brand on numerous different items. Dole, the world’s largest producer of vegetables and fruit, has recently started putting Star Wars-branded cauliflower, pineapples, bananas, lettuce, and other fruits and veggies.

Back in September of this year, Disney revealed that they would be receiving promotional help from six different major brands in anticipation for their newest Star Wars movie. These brands included Verizon, Vizio, General Mills, Royal Philips, Nissan, and Christian Louboutin. This promotional campaign featured everything from innovative programs to different promotional products.

Dole is, of course, now using the chance to capitalize on Disney’s latest instalment of the Star Wars film franchise. Apart from putting the Star Wars brand on a number of different fruits and vegetables, Dole also introduced an app that allows customers to scan the packaging in order to gain access to exclusive recipes and other interesting content. Although this franchise definitely has a huge number of fans all across the globe, some people have said that this partnership is a bit too much. Fans have taken to social media to express their disappointment with these promotional products.

Bill Goldfield, Dole’s director of corporate communications previously spoke about the partnership with Disney. He noted how even though there isn’t really a connection between produce and Star Wars; they still wanted to create a partnership that would attract both kids and parents to healthy products in hopes of promoting a healthier lifestyle. “There’s an opportunity with Star Wars to really help parents get their kids to eat better. We know that kids and parents always have this fight and it’s nice for them to be on the same side for once,” Goldfield noted.

Nevertheless, everyone that has a product that they want to promote could learn a few things about branding and product promotion from this franchise. The most important thing that you can take away from them is how their brand strategy is extremely understandable and simple. The key theme in all Star Wars movies is the fight between good and evil. The reason why this brand is so successful today is because they didn’t over-complicate it.

Being recognized for the values your brand stands for is much more important than having a recognizable logo. You may think that getting a custom branding iron with a cute logo design and putting that logo on your products is what will lure your potential customers, but this often isn’t the case. Although it’s important to have a good logo, it’s much better for a brand to be recognized for the values it stands for.

When you have a brand that is as big as Star Wars, you can basically put it on any product and it will sell like hot cakes. Apart from being on different fruits and vegetables, the Star Wars brand has also been featured on ice-cram packages, robot vacuums, makeup palettes, pens, shavers, and heels.

EzyPromos are a expert at providing unique products for your promotional events. Whether you are releasing a film, a new product or service we can help you think outside the square and produce a entirely unique product.

Corporate Apparel versus Promotional Products

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It is often asked what is the best way to get your brand out there in the market place. Obviously companies use many different marketing strategies to expand their brands and to get name recognition. Whilst for the individual the goal might be just to lift ones profile, with corporations the only kind of image you would want to nurture is a positive image. That is why the medium with which to expand one’s brand is almost as important as the message. In the world of promo there are two very solid means with which to extend the reach of a brand. One is promotional products the other is corporate merchandise. While they may overlap it is important to understand the benefit of each and the characteristics that bind them.

Starting with corporate apparel there are many different types of items which make up this category. Corporate apparels is made up of a few different subcategories. They include:

 

  • Bathrobes
  • Business Shirts
  • Footwear
  • Hoodies
  • Jackets
  • Ponchos
  • Polos
  • Singlets
  • T-shirts
  • Vests
  • Workwear

 

All the above subcategories of corporate apparel are fundamental to corporate identity. When companies choose to outfit there employees for an event or as uniforms they are ultimately trying to solidify their image to the viewing public and their customers. The look of their workforce will form the public’s perception of the company and what they think of it. Companies go to great lengths to create a combination and design that will best represent the companies ideals in the market place. When you think of companies such as Apple with their employees at the Apple Stores or the effort that McDonalds go to in their uniforms it is clear that corporations take their corporate apparel seriously. Any combination of the subcategories above is essential in assisting a positive and last corporate identity.

Whilst the look of the employees is important another aspect of expanding a brand is promotional products. Promotional products or corporate merchandise is an essential tool of any effective marketing strategy. To extend the reach of traditional and digital marketing it is important to give customer a physical manifestation of ones corporate identity. Companies choose a huge array of products to achieve this objective chopping and changing as the circumstance alters. Indeed any effective promotional products strategy needs to be fluid and able to adapt to the current message a company is trying to put across. Again taking the example of McDonalds you will notice a very thought through and target promotional products strategy. With McDonald they promotional merchandise is tried in with product offerings. So every new promotional item is directly connected with goals and objective set out by their marketing departments.

I will discuss the intertwine of the two approaches further in upcoming blog and further explore their effectiveness in marketing.

Promotional Lanyard Cheap and Easy

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These days budgets are something that always plays on every marketing managers mind. With an ever thrifty corporate environment it is more important then ever to place marketing campaigns to stretch the dollar further. The current economic environment has cause all companies to look at more efficient allocation of funds and marketing is no different. With that thought one should turn back to the basic items that are tried and tested. The lanyard is one such item. Lanyards are not only an inexpensive item but they are also very practical.

These days people have heaps of thing they need to carry with them when going places. There are the id card, credit cards, travel cards, all sorts of cards really. There is also keys and bottle openers etc which people like to keep close to them and attached to a leash so that they don’t lose them. This is why handing out a printed lanyard will always be well received. The variety of attachments and types available will help tailor the product for any campaign you have planned. No matter what the event whether a product launch, a corporate dinner or just a gift bag you can’t go wrong with this product.

EzyPromos are a leading supplier of all promotional products including promotional lanyards. We also have a dedicated website for LanyardsOnly which will help you find what you need.

Our extensive range includes:

  • Polyester
  • Nylon
  • Satin
  • Sublimation
  • Faux Leather
  • Poly/Satin

We also have:

  • Wristbands
  • Short Straps
  • Accessories

So next time your are looking to do a promotional product give EzyPromos a call. We are a premium supplier or corporate merchandise in the Australia market. We can ship goods both within Australia and internationally.

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Promotional Lanyards & Printed Lanyards