Promotional products come in a number of shapes and sizes. There are so many options available in the market that it can be difficult to choose the right product for your brand. At Brand Republic, we believe that you should choose a product based on your brand, services, company culture, etc. Some promotional products will work for you awhile others will not deliver the results you expect. However, we have noticed that some items are more popular and effective than others. Here are 4 unconventional promotional products for your marketing campaign:

1. Plush Toys

This might be a surprising entry on this list, but it really does work. Most of your clients and business associates will be very reluctant to discard a plush toy, even if it has a brand name on it. Even if they’re not personally interested in these toys, they will have children in their family circle who will enjoy these toys. Plush toys are rarely thrown away so they’re very effective promotional products to invest in. These toys are rarely used as a promotional item so you can be certain they’ll bring a surprised smile to the recipient’s face.

2. Power Banks

Almost everyone has a phone and almost everyone fears the dreaded low-battery sign. Most phones today can’t really last an entire day on a single charge and phone owners often need to top up in office or at home. Unfortunately, that’s not always possible so most phone users will carry a power bank with them. That’s what makes them excellent promotional products because people will be very reluctant to disregard them. All you need to do is place your brand logo on the bank and gift it to your most important clients and business associates. They’re very useful gifts and relevant to the modern times. Unlike coffee mugs and pens, power banks will be used often and remain visible for a long time.

3. Drink Bottles

People use drink bottles on a number of occasions like when they’re working on, playing sports, visiting a beach, etc. Because of this, drink bottles are great promotional products. People aren’t brand conscious when it comes to water bottles and will use any bottle that’s available to them as long as the water is stored well and remains cool. Drink bottles are also very easy to brand as there’s so much space available to you.

4. Bottle Openers

Australians are fond of their beer and these beer bottles often require bottle openers. This small but useful tool can be great promotional products for your marketing campaign, especially if you’re a part of the beverage making or selling industry. These bottle openers come in different forms and can be card-shaped or key chains.

You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at info@ezypromos.com.au. You can also contact us through this form and we’ll get right back to you.

Marketing that involves promotional merchandise requires a lot of planning. Most business owners just purchase a product, add their brand name and logo, and distribute them among their target audience. This strategy is no longer as effective as it once was because the competition has grown considerably over the years. At Brand Republic, we recommend that you consider the 4 tips mentioned below before you purchase promotional merchandise for your marketing campaign.

1. Can the Product Be Branded?

The purpose of promotional merchandise is to improve visibility and showcase your brand name. You need to purchase products that will showcase your brand name adequately. If the product is too small or narrow, your brand name won’t be as prominent and that can reduce the ROI you gain from your campaign. Get some test samples before you purchase the product to ensure it showcases your brand name or logo adequately.

2. Can It Fit Into Our Budget?

Some promotional merchandise is more expensive than others. You can’t ignore one person in favour of other so you will need to purchase the same merchandise for everyone in the same category. For example, if you purchase one expensive product for a business associate, you will have to purchase the same type of gift for all your business associates in order to avoid offending anyone. You should create a list of people you need to present a gift to and then set a budget per gift. This will help you avoid overspending.

3. Choose Products that Can Be Easily Transported

People often underestimate how troublesome it can be to transport easily breakable objects for something that’s heavy and cumbersome. If you intend to distribute the promotional merchandise at events or other locations, you should consider smaller and easily manageable products. You should also consider if the product will cause any problems or discomfort to your clients or associates. For example, if you intend to provide your customers with branded tools or hardware, you can be certain they won’t be able to carry it home without some difficulty. When you present the products to your customers, make sure that it’s easy to store and carry.

4. Utility is Important

The promotional merchandise will lose its value if it’s not useful to the client or business associate. For example, you shouldn’t give sport merchandise to people who don’t play sports or are physically unable to participate in such activities. The merchandise would provide no utility to them and they will have no reason to keep it. If you’re lucky, they might hand over the merchandise to a friend or relation, but many will simply discard them or put them away on storage.

If you keep these tips in your mind, your promotional campaign would have better chances of success.  You can know more about our products and services at Ezy Promo by getting in touch with us today! You can call us on 03 9646 7066 or email us at info@ezypromos.com.au. You can also contact us through this form and we’ll get right back to you.