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Corporate Apparel versus Promotional Products

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It is often asked what is the best way to get your brand out there in the market place. Obviously companies use many different marketing strategies to expand their brands and to get name recognition. Whilst for the individual the goal might be just to lift ones profile, with corporations the only kind of image you would want to nurture is a positive image. That is why the medium with which to expand one’s brand is almost as important as the message. In the world of promo there are two very solid means with which to extend the reach of a brand. One is promotional products the other is corporate merchandise. While they may overlap it is important to understand the benefit of each and the characteristics that bind them.

Starting with corporate apparel there are many different types of items which make up this category. Corporate apparels is made up of a few different subcategories. They include:

 

  • Bathrobes
  • Business Shirts
  • Footwear
  • Hoodies
  • Jackets
  • Ponchos
  • Polos
  • Singlets
  • T-shirts
  • Vests
  • Workwear

 

All the above subcategories of corporate apparel are fundamental to corporate identity. When companies choose to outfit there employees for an event or as uniforms they are ultimately trying to solidify their image to the viewing public and their customers. The look of their workforce will form the public’s perception of the company and what they think of it. Companies go to great lengths to create a combination and design that will best represent the companies ideals in the market place. When you think of companies such as Apple with their employees at the Apple Stores or the effort that McDonalds go to in their uniforms it is clear that corporations take their corporate apparel seriously. Any combination of the subcategories above is essential in assisting a positive and last corporate identity.

Whilst the look of the employees is important another aspect of expanding a brand is promotional products. Promotional products or corporate merchandise is an essential tool of any effective marketing strategy. To extend the reach of traditional and digital marketing it is important to give customer a physical manifestation of ones corporate identity. Companies choose a huge array of products to achieve this objective chopping and changing as the circumstance alters. Indeed any effective promotional products strategy needs to be fluid and able to adapt to the current message a company is trying to put across. Again taking the example of McDonalds you will notice a very thought through and target promotional products strategy. With McDonald they promotional merchandise is tried in with product offerings. So every new promotional item is directly connected with goals and objective set out by their marketing departments.

I will discuss the intertwine of the two approaches further in upcoming blog and further explore their effectiveness in marketing.

BIC Pens for Your Next Promotional

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Why would you buy BIC pens for your promotion?

When you think about it one of the most popular promotional products is still the custom pen. Even in this age of smart phones and tablet computers the average person still need a pen both at home and at work. Company give away promotional pens and other writing instruments because they are tried and tested and give their brand some very good exposure. Who amongst us hasn’t received a branded pen at some time in their life. Most probably have some as part of their pen collection.

That is why it is important to find a pen that will last when choosing a promotional pen. It is for this reason that we love to recommend BIC pens when pitching promotional products to our customers. Whilst their are lots of good pens to choose from and some promotional pens are might be more affordable than BIC pens they might not hold to same brand recognition. Here are some reasons you can consider when buying a promotional pen:

 

 

  • Reliable Quality – BIC pens are reliable and of good quality. You can trust every BIC pen you purchase to perform as you expect it too. Some BIC pens are known to write more than 1.2 miles without problems. Indeed BIC carried out 7,250km of tests on their pens annually.
  • Budget – Despite their quality they are still amongst the most affordable pens on the mark. They produce over 31 million pens daily which gives them economies of scale. The price of some of these pens is low so you’ll easily find something that fits into your budget.
  • Reputation – BIC is a well-known company that provides good products. Since their inception in France in the 1950’s the brand has been known  for their quality. Giving someone a BIC pen improve you brand recognition and help your customers remember your own brand.
  • Variety – There is a great variety of pens available to choose from. They come in many different forms, colours, and styles. There are so many options to chose from you will definitely find something to fit your needs.
  • Customisabilty – The pens can be custom printed with your company logo. As such they are a great promotional products to incorporate with your trade fairs and special events. BIC use the latest printing technologies to ensure your branding is clear and visible. BIC prints all of its pens in-house to ensure the best quality.

 

So if you are looking at adding a great item to your next promotional campaign then look no further then a promotional pen.

EzyPromos Now Live in UK Promotional Products Market

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Ezy Promos, one of the top promotional agencies in Australia, is delighted to announce they are now active the UK market. Ezy Promos has seen a great deal of success working with customers throughout Asia and the East Pacific. Now, they are proud to bring their services to the shores of the UK and help British businesses take their promotional campaign to the next level.

 

Ezy Promos provide the manufacturing of premium products for marketing purposes that can be distributed across the UK as well as internationally. Using a solid network, Ezy Promos can help British companies take the market by storm with exciting promotions, guaranteed to capture attention.

 

The business has a wealth of expertise and experience in creating, designing and launching promotional merchandise campaigns. They are able to assist businesses with the creation, design, and production, ensuring that the merchandise reaches the highest quality level. Ezy Promos can create and produce a wide range of products for promotion purposes for UK businesses including executive gifts, head-ware, tech devices and writing instruments. With bespoke merchandising such as this, UK businesses will be able to run a bold and beautiful promotional campaign.

 

Over the past ten years, Ezy Promos has provided their services to some of the largest corporates in Australia. Their past clients include BHP Billiton, Google, Toyota, Microsoft, IBM, Mitsubishi and ANZ Bank. Their services are now available a fantastic extension of the marketing divisions for companies across the UK.

 

With staff China and strong networks across the rest of the UK and the world, Ezy Promos is perfectly positioned to provide promotional merchandise wherever and whenever a business needs it. Their network of sources allows them to deliver an efficient service and keep turnaround times for product orders rapid.

 

Ezy Promos are experienced product manufacturers and have been providing their product to businesses in Australia for years. They are completely dedicated to ensuring that their customers get a quality service and promotional products that will add to a memorable marketing campaign. With a staff that has over thirty years experience, Ezy Promos is ready to help UK businesses with sourcing, designing and creating their merchandise campaigns.

 

Due to their large network of operations, Ezy Promo is able to cover every area of a promotional merchandise campaign. With staff based in China and a strong sourcing background, Ezy Promos is always able to provide supplies and fulfill orders. Their years of experience on the market also allows them to conceptualise and design products that are certain to make a promotional campaign stand out on the market.

Promotional USB Still a Hot Promotional Item

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Promotional USB flash drives have been a hot promotional item for many years now. The fact that such a small inconspicuous product would occupy such a huge space in the promotional products industry is testament to its place in the market. Initially USB flash drives were a very expensive product with limited capacity. They have since grown into one of the largest segments of the industry at a very affordable price point. Whats more promotional USBs are now available in capacities up to 128GB which is a far cry from the 128MB which was the most popular capacity only ten years ago.

Promotional USB are a great product as they are very useful for both storing and transferring data. They are compact and can be taken anywhere. There are a huge range available which means they can be tailored for any campaign and have a number of branding options. There are plastic USBs, metal USBs, Pen USBs and increasing popular for the promotional market are custom shaped USBs. They can also come in customised packaging which is great for adding more custom branding to the product.

There are currently over 3 billion USB flash drives shipped world-wide. Of those nearly 10% of the flash drives shipped are custom branded USBs. That means that over 300 million promotional USBs are used in promotional marketing campaigns each year. That is more then almost any other promotional product out there.

Think About Christmas Early

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While it is only June it is a good idea to start thinking about your Christmas gifts early. While it is still six months away there are a variety of reasons why you should start planning early. There is nothing worse then getting could out unprepared at a time of the year when you are sure to be busy not only at work but trying to plan your own personal christmas affairs.

Here are some reasons to start planning:

  • Get in early. Be prepared and be ahead of the rest. Reduce the stress associated with trying to do everything at the last minute.
  • Secure your supply. Christmas is a busy period and suppliers tend to run out of stock. Don’t get caught out by reserving your supply now.
  • Choose the right gift. With adequate time to plan you are more likely to choose the right gift. Planning the gift to tie into the theme for this years celebrations is a great ideal.
  • Get a better deal. Leaving things to the last minute can be a costly affair. By planning early you can often get an early bird discount.

Above are just some of the reasons you should plan your christmas gifts early. For advise regarding gifts for your customers this year give Brand Republic a call. We will make your name shine during the festive season.

 

Cool New Promotional Bottle Opens

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EzyPromos has just added three cool new promotional bottle openers to our range. If you are looking at doing an inexpensive promotion than won’t break the budget then look no further. Custom branded bottle openers are the perfect product for a price conscious marketing campaign that want good customer reach. Not only will it be a well received gift but it will certainly float around for years to come. Bottle openers never go out of fashion as they are so useful and are a welcome addition to any household or office. These bottle bottle openers are not only practical but innovative as well. They are not your run of the mill bottle openers but seek to stand out and grab anyones attention that may come across them.

Key Chain Bottle Opener. This small bottle opener is available with a full colour digital print which is great for multi-colour or complex logos. It has a hole for to attached a keyring. The keyring comes separately and can be attached to the bottle opener when purchased.

Bottle Shaped Opener. This bottle opener is cleverly shaped like a bottle. It can be printed full colour both sides. It is sure to stand out in the crowd and is a great little promotional product.

Coaster Bottle Opener. This is a great idea for a bottle opener. Very popular and stunning in design these full colour print coasters double as a bottle opener. A great and practical promotional gift.

BIC Pens for You Next Promotion

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All of us have picked up and used a BIC pen at sometime or another. They have been a staple of the Australian stationary industry for years now and have great brand recognition. What many people might not realise it that BIC is more then just a consumer brand. It is also heavily involved in the promotional industry.

BIC is known for producing good quality pens, stationary and writing instruments. They specialise in all sorts of ball-point pens and stationary products. You would have seen them for sale at your news agent and supermarket where they are a popular item. At Ezy Promos we have a large collection of BIC pens to fit your budget.

 

Why buy BIC pens?

 

Here are some reasons you should choose a BIC pen for you promotional campaign:

 

  • Reliable quality – BIC pens are reliable and of good quality. You can trust every BIC pen you purchase to perform as you expect it too. Some BIC pens are known to write more than 1.2 miles without problems.

 

  • Variety – These pens are available in different forms, colours, and styles. You can purchase pens with rubber grips, plastic bodies, metal bodies, with colourful print, etc. We also have a collection of BIC styluses if you want to give something unique and interesting to your customers.

 

  • Budget – This brand of pens are also quite affordable, despite their premium tag. The price of some of these pens is as low as $0.73 so you’ll definitely find something that fits into your budget. You’ll also get better discounts and offers if you purchase in bulk.

 

  • Reputation – BIC is a well-known company that provides good products. If you gift promotional BIC pens to your customers, your reputation will improve and you’ll have a lasting impact on your customers.

 

  • Customisable – These pens are customisable so you can place your company name or logo on them and turn them into promotional products. We use the best possible printing technology to ensure your branding is clear and visible.

 

If you want good quality branded BIC pens, you don’t need to look beyond us at Ezy Promos. We have a great collection of BIC and other premium pens.

Promotional Lanyard Cheap and Easy

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These days budgets are something that always plays on every marketing managers mind. With an ever thrifty corporate environment it is more important then ever to place marketing campaigns to stretch the dollar further. The current economic environment has cause all companies to look at more efficient allocation of funds and marketing is no different. With that thought one should turn back to the basic items that are tried and tested. The lanyard is one such item. Lanyards are not only an inexpensive item but they are also very practical.

These days people have heaps of thing they need to carry with them when going places. There are the id card, credit cards, travel cards, all sorts of cards really. There is also keys and bottle openers etc which people like to keep close to them and attached to a leash so that they don’t lose them. This is why handing out a printed lanyard will always be well received. The variety of attachments and types available will help tailor the product for any campaign you have planned. No matter what the event whether a product launch, a corporate dinner or just a gift bag you can’t go wrong with this product.

EzyPromos are a leading supplier of all promotional products including promotional lanyards. We also have a dedicated website for LanyardsOnly which will help you find what you need.

Our extensive range includes:

  • Polyester
  • Nylon
  • Satin
  • Sublimation
  • Faux Leather
  • Poly/Satin

We also have:

  • Wristbands
  • Short Straps
  • Accessories

So next time your are looking to do a promotional product give EzyPromos a call. We are a premium supplier or corporate merchandise in the Australia market. We can ship goods both within Australia and internationally.

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Promotional Lanyards & Printed Lanyards