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Keep Your Customer Dry With Branded Ponchos

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EzyPromos has a range of ponchos suitable for any sporting organisation or community group. These affordable promotional options are a great branding opportunity and with a well designed logo, you can help your organisation stand out.

 

If you’re looking for a product your supporters can purchase and then keep, leaving in the car glove box, sporting bag or camping kit, the Reusable Poncho in Zipper Pouch or Reusable Poncho in Poly Bag are a great choice. Both of these options come in a “one size fits most adults” sizing which means you can cover a large amount of your market. The zipper pouch option comes with a 4 colour print label as standard on the pouch while the poly bag option comes with a 4 colour print insert as standard. Both promotional ponchos are available in clear or yellow, are lightweight and come with a drawstring hood.

 

Planning a community event where you’ll be providing free bags of items to attendees? The Disposable Poncho in Round Case is a great addition. Even if your attendees don’t used them on the day, they are great for leaving in the car or picnic set for those days when it starts to rain out of nowhere. These ponchos come in a plastic ball with a carabiner attachment which means they are good to clip onto keys or belt loops when going for a hike or going out fishing.

 

You can order your branded ponchos online today, or if you prefer to have a chat with someone about your options, call EzyPromos or send is an email.

Bamboo Bags Top Eco Promotions

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One of our most interesting products here at EzyPromos is the Bamboo Bag. We are the leaders of the pack when it comes to high-quality promotional bags and utilities. The custom-branded bamboo bag is a solid choice if you need a stylish alternative. We tend to keep up with the trends of the modern promotional bag industry.

This is a fantastic choice for our eco-friendly customers, as our bamboo bags are biodegradable and is up to date with the modern trends. While the oil industry wreaks havoc on the environment, this product offers a breather, as the popularity of eco-friendly products grows by the minute and more people are becoming aware of using precaution. Eco- and environment-friendly products is the way to go in this day and age.

The bamboo has been an alternative for many uses throughout millennia as a very durable and sturdy material for building and other utilities. It’s a naturally eco-friendly resource with countless uses.

Astoundingly, it produces up to a staggering 35% more oxygen than that of trees. It is a fascinating force of nature, we can see why the bamboo has so many uses and its cultivation does not need any pesticides or artificial irrigation. Bamboo has a self-sustaining growth cycle and does absolutely no damage to the surrounding environment of the bamboo grooves because no there is no erosion.

 

Renewable Materials

Our bamboo bags are made from renewable high-quality bamboo fibres, it’s highly practical and versatile and offers nothing but sheer durability which withstands the test of time. Biodegradable and great for the environment, these bamboo bags are all the craze nowadays. The bamboo fibers give them a unique and aesthetically pleasing look which guarantees grabbing the attention of passersby.

We offer a unique approach of 4CP digital printing or screen printing with which you can promote your logo or brand. There are have three varieties of the Bamboo Bag: a Giant Bamboo Carry Bag with double handles, the Long Handle Bamboo Conference Bag, and the Short Handle Bamboo Tote Bag.

Each of the varieties of bags is designed for a specific purpose, our Giant Bamboo Carry Bag is and its sizeable space is best suited for shopping for groceries, the Long Handle Bamboo Conference Bag is perfect for the outdoors, festivals, and group meetings, while our Short Handle Bamboo Tote Bag is the ultimate gift for anyone, with its compact size for general uses. You can find our catalogue on the site so you can check out our available bags to find the best suited to your needs.

Bags are a great option for the corporate and company groups and their need to promote their brands. They are the perfect gift for any customers, employees, family members and friends. While they are a fantastic option to advertise and make your brand name known out there, but they are visually pleasing with their many colours along with your company logo on it.

Promotional USB Still Number One

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When thinking about what t include in your next trade show bag or marketing campaign you can’t look past USB flash drives. Promotional USB have been one of the leading promotional products for over 10 years now. A sentinel moment for promotional USB was when Homer Simpson himself received a promotional USB as a gift as part of a promotional pack given out by Duff Beer. So all the usually items where included in the pack. A branded t-shirt, a custom cap, and of course also included was a custom USB flash drive branded with the Duff Beer logo.

Naturally you dont need a Simpson’s episode to know that promotional USB has been at the forefront of promotional products for over a decade now. Visit any promotional event and you are likely to receive a custom USB as a give-away. Indeed USBs are still one of the most popular product available in the promotional products industry.

Custom USB

So why are custom USBs still so popular? The answer to this question is easy.

  • There are heaps of models
  • Different capacities
  • Great for Branding
  • Practical
  • Fit any budget
  • People love them

Indeed USBs are one of the most flexible products around. Not only are they great for branding but you can upload them with product information, photos, music, videos and other stuff just to name a few.

Any promotional campaign that doesn’t include a branded USB is selling itself short because these little beauties should be a staple of any marketing campaign.

Custom Umbrellas For Winter Rain

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Often the seasons dictate the kind of promotional products was chose to integrate into our marketing campaigns. It only make sense to try to appeal to customers sense in a way that complements their lives. Summer events often include outdoor events and things like caps and drink bottle. In a similar way there are products that naturally fit in with winter months. They make sense because they are practical and will likely be actively embraces by the recipients for at least the duration of the season.

It is for this reason that custom umbrellas are a great promotional product to hand out to your customers during winter. Generally it is the winter months that are accompanied by increase rainfall. No matter where you live in Australia this is usually the case, unless you live in the north of the country which is broken up into wet and dry seasons. In most case people tend to associate the winter months with cold rainy days so the gift of an umbrella is a great idea. Custom umbrella are the corporate gift of choice by many corporate entities.

One great new promotional umbrella we have is the “Light Sabre Umbrella“. As the name suggests it is a custom umbrella which has a handle that lights up like a “Star Wars” light sable. While some people might be tempted to fight it out like they were on the set of a Star Wars film the real benefit of having a handle that lights up is the safely aspect that comes with it. None the less the Light Sabre Umbrella is a great addition to our custom umbrella range. That is not to say that our complete range is not great as well.

The important think to remember when planning any promotional campaign is the importance of considering all the facets necessary to make your marketing campaign a success. Simply giving people gifts with tying them in to a theme is a waste of a marketing budget. Yes it is an act of generosity to give people gifts, but the gift that keeps on giving is the one that your customers can appreciate and will remember you by long after it has been given.

Promotional Products Make The World Go Around

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While it may not be exactly true promotional products do indeed have a great impact in the world of marketing. They may not make the world go around but they do keep business humming along as they give incentive to customers to use there services. Promotional products have always been used by corporations to build customer loyalty and brand awareness. In almost any industry, both consumer and otherwise, promotional gifts have always found there way into marketing programs. Sometimes on their own. Sometimes in combination with print material or other digital offerings.

There are a number of different options to consider when considering promotional products for your company. Obviously budget is a major issue. But there are other issues as well including:

  • How will in fit in with your brand identity
  • Lead-time if you have a tight schedule and need stock items
  • The kind of customers you have and what appeals to them

While there are thousand of different promotional items out there below are some of the key products which corporations choose to gift to their customers.

 

Custom Umbrella

Umbrellas have long been a staple of the promotional industry. Promotional umbrella are a highly visual product which has durability and is persistently in use. Custom umbrellas are usually better quality then your standard umbrella which is why they are highly sort after. Custom umbrellas are available in a variety of styles and options such as:

  • Beach umbrellas
  • Golf umbrella
  • Retractable umbrellas
  • etc

As well as having the option of being branded with a company logo, custom umbrellas can also be colour matched so that are the same colour as a corporate logo or marketing theme.

 

Branded Drink Bottles

If there is one thing that is true it is that people get thirsty. It is as true today as it was when people first populated this earth. Humans need to drink and it is important to stay hydrated. In order to stay hydrated where ever you go it is good to also carry a drink bottle. Drink bottles make it convenient to rehydrate whenever a person gets thirsty. It is for this reason that branded drink bottles are such a hot promotional item. Our branded drink bottle are not the run of the mill water bottles that were in use years ago. Now we have a huge range of branded water bottles to offer. This include some very stylish water bottle which will look good in the hands of your customers. We also have infusion water bottle so they people can add fruit to there water which is a healthy alternative to soft drinks.

 

Drive Your Brand Further with Promotional Car Accessories

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You don’t need to be in the automotive to transport industry to get the most out of promotional car accessories – these are a great choice for any business and with the large range of choice available at EzyPromos, you won’t be stuck for ideas.

 

Car accessories make great promotional tools – your brand will be seen regularly if not everyday. From air fresheners to tyre gauges, there’s certainly something for every business.

 

Branded Air Fresheners or car deodorisers are often a budget friendly way to promote your brand to your customers and clients. Useful as promotional giveaways or branded merchandise, choose the standard car design or create your own design. Have a chat with our team about fragrance options.

 

Car Chargers are another great way to promote your brand, and these are great items to give as gifts to new clients when they first start using your business. With over 10 options to choose from, with a bright logo and the right car charger, your business name is going to be in front of your clients daily.

 

Promotional Chamois are perfect for businesses within the auto industry to help market your brand. These chamois are a great idea as promotional merchandise, or to give away to customers when they have their car serviced with your or spend over a specified amount. With four different options to choose from, you’ll end up with a bright branded chamois to help market your brand.

 

Sun Shades are another great way to promote your brand, whether you use them yourself as a marketing tool, or sell them as merchandise to your customers and clients. Ezypromo’s sun shade range offers bright colours to help market your brand to a wider audience.

 

When you consider how much time people spend in their cars travelling to and from work, between job sites or just running their daily errands, using car accessories as a promotional tool simply makes sense!

Even the Produce Section Now Features Star Wars-Branded Items

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Why Branded Merchandise is so Important These days

It’s impossible not to know when the next Star Wars movie is being released. In order to build anticipation, Disney makes sure to put their iconic Star Wars brand on numerous different items. Dole, the world’s largest producer of vegetables and fruit, has recently started putting Star Wars-branded cauliflower, pineapples, bananas, lettuce, and other fruits and veggies.

Back in September of this year, Disney revealed that they would be receiving promotional help from six different major brands in anticipation for their newest Star Wars movie. These brands included Verizon, Vizio, General Mills, Royal Philips, Nissan, and Christian Louboutin. This promotional campaign featured everything from innovative programs to different promotional products.

Dole is, of course, now using the chance to capitalize on Disney’s latest instalment of the Star Wars film franchise. Apart from putting the Star Wars brand on a number of different fruits and vegetables, Dole also introduced an app that allows customers to scan the packaging in order to gain access to exclusive recipes and other interesting content. Although this franchise definitely has a huge number of fans all across the globe, some people have said that this partnership is a bit too much. Fans have taken to social media to express their disappointment with these promotional products.

Bill Goldfield, Dole’s director of corporate communications previously spoke about the partnership with Disney. He noted how even though there isn’t really a connection between produce and Star Wars; they still wanted to create a partnership that would attract both kids and parents to healthy products in hopes of promoting a healthier lifestyle. “There’s an opportunity with Star Wars to really help parents get their kids to eat better. We know that kids and parents always have this fight and it’s nice for them to be on the same side for once,” Goldfield noted.

Nevertheless, everyone that has a product that they want to promote could learn a few things about branding and product promotion from this franchise. The most important thing that you can take away from them is how their brand strategy is extremely understandable and simple. The key theme in all Star Wars movies is the fight between good and evil. The reason why this brand is so successful today is because they didn’t over-complicate it.

Being recognized for the values your brand stands for is much more important than having a recognizable logo. You may think that getting a custom branding iron with a cute logo design and putting that logo on your products is what will lure your potential customers, but this often isn’t the case. Although it’s important to have a good logo, it’s much better for a brand to be recognized for the values it stands for.

When you have a brand that is as big as Star Wars, you can basically put it on any product and it will sell like hot cakes. Apart from being on different fruits and vegetables, the Star Wars brand has also been featured on ice-cram packages, robot vacuums, makeup palettes, pens, shavers, and heels.

EzyPromos are a expert at providing unique products for your promotional events. Whether you are releasing a film, a new product or service we can help you think outside the square and produce a entirely unique product.

Corporate Apparel versus Promotional Products

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It is often asked what is the best way to get your brand out there in the market place. Obviously companies use many different marketing strategies to expand their brands and to get name recognition. Whilst for the individual the goal might be just to lift ones profile, with corporations the only kind of image you would want to nurture is a positive image. That is why the medium with which to expand one’s brand is almost as important as the message. In the world of promo there are two very solid means with which to extend the reach of a brand. One is promotional products the other is corporate merchandise. While they may overlap it is important to understand the benefit of each and the characteristics that bind them.

Starting with corporate apparel there are many different types of items which make up this category. Corporate apparels is made up of a few different subcategories. They include:

 

  • Bathrobes
  • Business Shirts
  • Footwear
  • Hoodies
  • Jackets
  • Ponchos
  • Polos
  • Singlets
  • T-shirts
  • Vests
  • Workwear

 

All the above subcategories of corporate apparel are fundamental to corporate identity. When companies choose to outfit there employees for an event or as uniforms they are ultimately trying to solidify their image to the viewing public and their customers. The look of their workforce will form the public’s perception of the company and what they think of it. Companies go to great lengths to create a combination and design that will best represent the companies ideals in the market place. When you think of companies such as Apple with their employees at the Apple Stores or the effort that McDonalds go to in their uniforms it is clear that corporations take their corporate apparel seriously. Any combination of the subcategories above is essential in assisting a positive and last corporate identity.

Whilst the look of the employees is important another aspect of expanding a brand is promotional products. Promotional products or corporate merchandise is an essential tool of any effective marketing strategy. To extend the reach of traditional and digital marketing it is important to give customer a physical manifestation of ones corporate identity. Companies choose a huge array of products to achieve this objective chopping and changing as the circumstance alters. Indeed any effective promotional products strategy needs to be fluid and able to adapt to the current message a company is trying to put across. Again taking the example of McDonalds you will notice a very thought through and target promotional products strategy. With McDonald they promotional merchandise is tried in with product offerings. So every new promotional item is directly connected with goals and objective set out by their marketing departments.

I will discuss the intertwine of the two approaches further in upcoming blog and further explore their effectiveness in marketing.

BIC Pens for Your Next Promotional

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Why would you buy BIC pens for your promotion?

When you think about it one of the most popular promotional products is still the custom pen. Even in this age of smart phones and tablet computers the average person still need a pen both at home and at work. Company give away promotional pens and other writing instruments because they are tried and tested and give their brand some very good exposure. Who amongst us hasn’t received a branded pen at some time in their life. Most probably have some as part of their pen collection.

That is why it is important to find a pen that will last when choosing a promotional pen. It is for this reason that we love to recommend BIC pens when pitching promotional products to our customers. Whilst their are lots of good pens to choose from and some promotional pens are might be more affordable than BIC pens they might not hold to same brand recognition. Here are some reasons you can consider when buying a promotional pen:

 

 

  • Reliable Quality – BIC pens are reliable and of good quality. You can trust every BIC pen you purchase to perform as you expect it too. Some BIC pens are known to write more than 1.2 miles without problems. Indeed BIC carried out 7,250km of tests on their pens annually.
  • Budget – Despite their quality they are still amongst the most affordable pens on the mark. They produce over 31 million pens daily which gives them economies of scale. The price of some of these pens is low so you’ll easily find something that fits into your budget.
  • Reputation – BIC is a well-known company that provides good products. Since their inception in France in the 1950’s the brand has been known  for their quality. Giving someone a BIC pen improve you brand recognition and help your customers remember your own brand.
  • Variety – There is a great variety of pens available to choose from. They come in many different forms, colours, and styles. There are so many options to chose from you will definitely find something to fit your needs.
  • Customisabilty – The pens can be custom printed with your company logo. As such they are a great promotional products to incorporate with your trade fairs and special events. BIC use the latest printing technologies to ensure your branding is clear and visible. BIC prints all of its pens in-house to ensure the best quality.

 

So if you are looking at adding a great item to your next promotional campaign then look no further then a promotional pen.

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